New Land Rover Discovery Sport.
Four aspiring astronauts will have the opportunity to win a once-in-a-lifetime trip to space, in Land Rover’s Galactic Discovery competition. The winners will be among the first pioneering travellers to view the earth from space and experience out-of-seat zero gravity.
The Virgin Galactic space flight prize was announced to audiences around the world through a film featuring a group of the world’s greatest-living adventurers and personalities, including Sir Richard Branson, founder and chairman of Virgin Group; Bear Grylls, adventurer and author; and Sir Ranulph Fiennes, adventurer and holder of several endurance records.
The extraordinary opportunity is being offered by Land Rover and Virgin Galactic to mark the reveal of the New Discovery Sport, a compact and versatile SUV and first of a new Discovery family. The car was unveiled to the world in a launch film, (landrover.com/gotospace), shot at Spaceport America, New Mexico, which will be the base for Virgin Galactic’s sub-orbital space flights.
The film forms part of Land Rover’s biggest-ever digitally led campaign, debuting the New Discovery Sport exclusively to an online audience for the first time. Over the next four months, the brand will harness the power of social media, PR and digital marketing across 40 countries to launch the New Discovery Sport and seek out the world’s most adventurous spirits.
The campaign will culminate with the announcement of the four winners in December 2014.
British adventurer and Land Rover ambassador, Bear Grylls, will play a hands-on role in helping the winning group prepare for their voyage beyond the final frontier. He said: “This prize really is the ultimate adventure of a lifetime. I’ve stood on top of Mount Everest and looked up at the black above me, thinking ‘there’s only one place higher to go now’. As humans, it is in our DNA to go where people have never been before, and now four friends have the opportunity to do that.”
To enter the competition, aspiring astronauts from across the globe are being asked to produce a 30-second video, or a still image, that demonstrates their spirit of adventure, choose three friends to join them on their space adventure and submit it via Land Rover’s website (landrover.com/gotospace).
Land Rover expects to receive tens of thousands of entries from more than 40 countries across the globe.
The Galactic Discovery collaboration signals the next phase of two pioneering companies – Land Rover and Virgin Galactic – working together to push the boundaries of travel and adventure for the next generation. A global partnership between the brands was announced in New York in April 2014. When flights begin, a fleet of Land Rovers will play a key role in Virgin Galactic’s space experience, with future astronauts driving in the vehicles from the spaceport in New Mexico to the spaceship to begin their trip across the final frontier.
Land Rover and Virgin Galactic are now exploring potential collaborations, projects and the development of dual-brand immersive experiences for customers. They are also actively working together on joint STEM education programmes, which encourage young people to aspire to a future in science, technology, engineering and mathematics. Both brands see the huge potential to develop their partnership to inspire others and motivate more young people to pursue careers in these vitally important fields.
The Land Rover Galactic Discovery competition runs from September 3 to October 31, 2014.
For more information and terms and conditions, please visit landrover.com/gotospace.